Ethos
Ethos Statement
Guineafowl Adventure Company respects, reveres, and ultimately relies on the great outdoors. We thereby recognize the need to adamantly and routinely examine our relationship with the planet and our impact on it, both as individuals and as a business. We are dedicated to ensuring not only that the physical goods we supply to hikers are sourced ethically and sustainably, but that our guides are held to the highest standards of environmental stewardship and responsibility.
We also realize the need for ongoing education in addition to accountability, so we’ve committed to abide by Leave No Trace principles, on our tours and in our personal lives, both in the backcountry and front country. With our company's growth and as our cultural/scientific understanding about conservation evolves, we promise to continuously adapt, remain open to learning, and take measurable action for the greater good of planet earth.
Last, we promise to hold space for inclusivity and equity in the outdoors. Nature doesn’t discriminate, and neither do we. We welcome people of all walks of life, birthplaces, colors, ages, and lifestyles to explore the mountains with us or without us (however they choose).
Our Partners
Guineafowl Adventure Company was founded with its social, ethical, and environmental impact in mind. That’s why we’ve intentionally partnered with merchandisers, suppliers, equipment manufacturers and other related businesses that align with our beliefs about conservation and environmental stewardship. You can read about these organizations, and how they've contributed to our guided group hikes, below.
Gear Partners
Why We’ve Partnered with Them: Fjallraven develops clothing that lasts for generations therefore reducing waste; and like Guineafowl, believes that introducing more people to nature will leave the Outdoors in better shape than we found it.
Why We’ve Partnered with Them: Minus33 manufactures all of its merino wool socks in Ashland, NH and all of their merino products are durable and affordable. Partnering with local businesses shortens supply chains, which helps our environment, and strengthens our New England outdoor community
Why We’ve Partnered with Them: Deuter has been PFC-free in their manufacturing since 2020 and continues to use recycled materials to produce their backpacks, bags and accessories.
Why We’ve Partnered with Them: Black Diamond is a founding member of the Outdoor Industry Association’s Climate Action Corps, which advocates for sustainable recreation practices, trade policy, ethical business innovation and increasing outdoor participation.
Why We’ve Partnered with Them: Since it was founded, TSL Outdoor has been concerned about sustainable development, and shares Guineafowl's philosophies of friendliness, enthusiasm and respect for human values.
Education Partners
Why We’ve Partnered with Them: NOLS offers wilderness medicine courses that will prepare you to recognize, treat, and prevent injuries and illnesses that are common in the outdoors.
Why We’ve Partnered with Them: With pioneering science, hands-on training, and simple guidelines, Leave No Trace helps you explore the outdoors sustainably every time you get outside.
Why We’ve Partnered with Them: Wild Rose Education teaches people 'how to see', to become better observers, and how to take action in the world through our participant-centered learning experiences.
Why We’ve Partnered with Them: Kyle Browne, has been a practicing artist and educator for over 20-years. She has developed and directed youth art programs for museums, universities and served as a Boston Public School art teacher. The natural world is a huge inspiration to her and she is passionate about experiential learning and connecting young people to nature through art. She shares our belief that outdoor exploration and art are paramount for youth. Find more about her at kylebrowne.com
Laws of the Pack