PRESS RELEASE: November 2023
Boston, MA. –– Guineafowl Adventure Company, a Boston-based outdoor adventure company, is partnering with Minus33 Merino Wool Company to improve organizational sustainability through ethically sourced, Merinowool socks and other outdoor apparel.
Minus33 is an outdoor apparel company in New Hampshire. They’re known for their high-quality Merino Woolclothing for hiking, biking, hunting, running, and more. Minus33’s flagship product is their US-Made Merino wool socks.
Dave Fatula, founder of Gunineafowl Adventure Company, is eager to reduce synthetic-based apparel and gear for his guides and clients through this partnership with Minus33. “Our guides have field tested several Minus33 products and are eager to educate clients and other hikers on the environmental and physical benefits of using Minus33 wool socks and apparel,” Fatula said. “I’m excited to partner with a local company doing great things in their community, just like Guineafowl.”
Ethically sourced Merino wool is sustainable, durable, and provides incredible moisture management properties to keep skin dry and comfortable on adventures in any weather.
Lawson Glidden, President of Minus33, hopes to connect with Boston-based outdoor enthusiasts who are new to wool-based products. “Our partnership with Guineafowl Adventure Company gives us a great opportunity to support people who want to experience the outdoors, so they can enjoy it as much as we do,” said Glidden. “Our mission is for everyone, regardless of skill level or experience, to be welcome, comfortable, and safe in the outdoors. That’s why partnered up with Dave and his team at Guineafowl. They’re the expert guides who know our White Mountains better than most. Their full-service, end-to-end guide service enables hikers at every level to enjoy that experience without worrying about planning, transportation, gear, or trail navigation. They solve the biggest barrier to getting people outdoors and allow them to do it in a positive, safe, and meaningful way. That makes a big difference.”
Helping people enjoy the outdoors with confidence is the heart of this partnership. Both Guineafowl Adventure Company and Minus33 look forward to opportunities that fulfill that mission on epic adventures in the White Mountains and beyond.
xxx
Guineafowl Adventure Company provides full-service, turnkey guided treks in the White Mountains and beyond for people of all abilities and experience levels. Guineafowl’s mission is to remove the barriers and obstacles that keep people from exploring nature so they can feel comfortable, safe, and relaxed while experiencing the physical and mental health benefits of hiking and connecting with nature.
To learn more about Guineafowl Adventure Company, please visit our website, www.guineafowladventure.com.
Minus33 offers the finest quality Merino wool base layers and apparel at a price that everyone can afford. Carrying forward over 107 years of wool garment manufacturing expertise, Minus33 was created by the wool experts of the former L.W. Packard Co., in 2002, as a response to the changing global trade and manufacturing landscape. In 2020, the brand set out to bring wool production back to Ashland, New Hampshire, with its Mountain Heritage line of socks, extending a local tradition dating back to 1840, when the Briggs brothers of Leeds, England, built a woolen mill on the Squam River, manufacturing wool products, hosiery, gloves, sporting equipment and paper. In 1916, Luther W. Packard of Berwick, Maine, purchased the mill and named it L.W. Packard. For more history on the L.W. Packard Mill and Minus33, read Our Story.